This Politics Plus masterclass on social media has been designed to inform participants about the opportunities that exist to engage external stakeholders though digital channels. This includes guidance on:
- Selecting and leveraging the right social media platforms;
- Actively listening to and delivering what the audience wants;
- Creating content that reaches a wider audience;
- Engaging digital consumers using multimedia tools;
- Managing time by scheduling content;
- Using hashtags to increase exposure and organise content; and
- Protecting your online reputation.