Social Media

This Politics Plus masterclass on social media has been designed to inform participants about the opportunities that exist to engage external stakeholders though digital channels. This includes guidance on:

• Selecting and leveraging the right social media platforms;
• Actively listening to and delivering what the audience wants;
• Creating content that reaches a wider audience;
• Engaging digital consumers using multimedia tools;
• Managing time by scheduling content;
• Using hashtags to increase exposure and organise content; and
• Protecting your online reputation.