The Art & Craft of Speechwriting by Simon Lancaster

About the Event


Throughout history, speech has been one of the most powerful forms of communication. Technological, social and economic change has enhanced that power. As digital communication has increased, speeches have come to sound more authentic and honest. When a speech goes well, its power remains unmatched. However, when it goes wrong, the consequences can be catastrophic. Gerald Ratner wiped a billion pounds from his company’s value after a misjudged speech to the Institute of Director’s in 1991. Therefore, the importance of a good speech cannot be underestimated.

This workshop delivered by Simon Lancaster, is designed to cover the essential skills for those involved in drafting speeches, such as MLAs or party staff.


Simon Lancaster became a speech writer in the late 90s, writing for Tony Blair’s Cabinet. In 2007, he set up Bespoke, Britain’s first specialist speech writing agency. He now writes for the CEOs of many of Britain’s biggest companies including HSBC, Cadbury and Intercontinental Hotels. He is a columnist in Total Politics and The Guardian and appears regularly as a political pundit on BBC News.


  • Essential principles of speech writing from an Ancient Greek background: Ethos, Pathos and logos.
  • Examples of great speech making-video analysis
  • Art of speech writing in practice exercise using the six rhetorical devices
  • Q & A


The workshops will be held in the Parliament Building in the following locations:

Tuesday 29th November               Wednesday 30th November                    Wednesday 30th November

Room 29                                                  Visitors Restaurant                                          Visitors Restaurant

9.30am – 1:00pm                                   9:30am – 1:00pm                                           1:30pm – 5:00pm


These sessions are open to Members and Party Staff.  Bookings are based on a strictly first come first serve basis. Anyone interested in participating should book their place no later than Tuesday 22nd November 2016.

For any enquiries regarding these sessions, please contact:


Tel: 02890 521980

Venue Location

Venue Address

Room 29 & Visitors Restaurant, Parliament Buildings

The Art & Craft of Speechwriting by Simon Lancaster

Key Details

  • 29 November 2016 – 30 November 2016
  • 9.30am – 5.00pm
  • Room 29 & Visitors Restaurant, Parliament Buildings

Booking Info / More Info